Field Managers — What Would We Do Without Them?

The latest edition of Business Franchise Australia features an article written by Bruno Ceraso, our Melbourne based Associate.

A role within the franchising sector that is often both under-rated in its impact and under-appreciated in its importance in the franchisor/franchisee relationship dynamic, is the role of the “Field Manager”. The field manager is also known by other titles such as business manager, field advisor, retail support or state or area manager. Regardless of the title, it is a key role that adds value to a franchise brand, provides an important connection between the franchisor and the franchise community and provides invaluable support to franchisees and their team.

Click here to download a PDF (306kB) of the article.

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