Photo of people at conference
Bricks and Clicks Franchisor Forum
Melbourne, Tuesday 7th June 2016
This Event is Now Sold-Out

Best Practice for Franchisors
in the New Omnichannel World

It used to be franchisors were responsible for servicing franchisees. And franchisees were responsible for servicing customers. But that’s all changed! It’s now a complex web of relationships where franchisors, franchisees and customers are all dealing with each other.

How well are your franchisor team and franchisees managing this new omnichannel world? And are you ready for what’s going to happen next?

If you are a franchisor executive responsible for strategy, marketing or the customer experience, here’s six reasons why you need to participate in this important Forum:

  • Hear fascintating franchisor case studies on how omnichannel strategies have been used to beat competitors, increase in-store sales, improve franchisee satisfaction and wow customers.
  • Meet Michael Schaper, Deputy Chair of the ACCC and find out what the Franchising Code of Conduct team are focussing on in relation to franchisor online activity.
  • Learn cutting edge psychological techniques for constructively engaging franchisees when they are nervous, angry or resistant about proposed changes to your business model.
  • Have your questions answered by eight of Australia’s leading experts in eCommerce, franchise relationships, franchise law, digital marketing, omnichannel retailing and logistics.
  • Discuss how to manage the complex and real issues you face in this fast changing area with franchisor peers who share your challenges.
  • Learn how franchisors are preventing brand damage by proactively working with franchisees to pro-actively manage the messages being spread on social media.

Interact With These Leading Experts

Matt Godfrey

Matt Godfrey
Head of Strategy at Australia Post/StarTrack for Parcels and eCommerce Services — a leading commentator on global trends in eCommerce and data analytics.

Brian Walker

Brian Walker
Media commentator and CEO, Retail Doctor Group — leading specialists in consumer neuroscience and omni-channel retailing.

Matt Forman

Matt Forman
Digital mentor and MD, Traffika — leading specialists in digital marketing for franchise networks.

Graham McCorkill

Graham McCorkill and Logan Merrick
Award winning app designers and Directors, Buzinga — leading specialists in app development.

James Horne

James Horne
Author of “Add All to Cart” and MD, Balance Internet — leading specialists in eCommerce solutions for franchise networks.

JamesGreg Nathan

Greg Nathan
Psychologist and Founder, Franchise Relationships Institute — leading specialists in change management and franchisee engagement.

Michael Schaper

Michael Schaper
Deputy Chair, ACCC — responsible for enforcement of the Franchising Code of Conduct.

Nick Rimington

Nick Rimington
Senior Associate, Norton Rose Fulbright — leading franchise attorneys.

Some of the Brands Coming

Six Fascinating Case Studies

Glyn Parry, Head of Marketing, JAX Tyres. How the innovative JAX Online strategy is delivering double digit sales growth every month and enabling JAX to lead the tyre market.

Daryl Sadgrove, GM Innovation & Experience Design, Telstra. How 3D conferencing and new “Tap & Take” digital ticketing technology is changing the in-store customer experience.

Dominic Panetta, Head of Marketing, Howard's Storage World. How a new generation customer loyalty program, built from great research, is delivering huge returns for all stakeholders.

David Bell, Managing Director, Kwik Kopy. How Kwik Kopy has adapted to the digital world and built its own technology to increase sales and customer loyalty.

Bridget Blake, National Operations Manager, endota spa. Negotiating options for sharing online customer revenues when multiple stakeholders are involved.

Steve Keil, Managing Director, Laser Group. How an integrated suite of digital applications has freed franchisees to focus ON the business and people issues.

Inch-Wide Mile-Deep on Hot Topics

  • Methods for sharing online revenues between franchisees and franchisor, so everyone feels they are getting a fair deal.
  • Avoiding passing fads, and selecting the right technology and tools that will deliver the right results for your online strategy.
  • Strategies for sharing the risk and investment in technology between franchisor and franchisees.
  • How to make key technology decisions such as DIY, licensing off-the-shelf solutions or using blended approaches.
  • Using the principles of Big Data to better understand customer buying patterns and grow sales.
  • Creating a seamless customer experience that blends technology with responsive customer service.
  • Getting franchisee buy-in and commitment to new technology and new ways of interacting with customers.

Expect to get real world, practical solutions from peers and experts that can be immediately implemented.

Who On Your Team Should Attend

This is an exclusive event for C-level franchisor executives in strategic roles to do with Franchise Leadership, Digital Marketing, Operations, IT and the Customer Experience. We have kept the price affordable to enable multiple people from your organisation to attend.

As this is a 100% franchisor event, (except for our expert presenters), everyone you speak with will be a peer who is likely to have similar challenges and interests to you. You are likely to get many new insights from these conversations.

Choose Your Own Adventure!

An important part of the program is a series of facilitated workshops. Attend sessions of your choice and get your specific questions answered by experts.

Session #1 — Developing and refining a successful omni-channel retail strategy.

Session #2 — Coordinating digital marketing and social media strategies in franchise networks.

Session #3 — Developing suitable apps for your franchise network.

Session #4 — Developing a profitable eCommerce site for your franchise network.

Session #5 — Managing franchise relationship challenges associated with the introduction of new technology

Session #6 — Strategies for managing logistics, warehousing and distribution.

Plus the Latest in Neuroscience, Digital Technology and the Law

Legal eCommerce Update: The Franchising Code was recently updated to include eCommerce and the implementation of change. Get updated on the legal obligations of franchisors and some interesting trends related to eCommerce under the ACCC regulations.

Emerging Trends in Digital Technology: As customers use new devices and channels to research and buy, franchisors need to stay up to date with the innovative use of digital technology, and learn what’s coming down the line.

The Neuroscience of Engaging Franchisees With New Initiatives: The best omni-channel strategy in the world can only succeed with the support of your franchisees. Hear the latest biological research on why franchisees typically resist change, and how to create an environment of commitment and trust so franchisees work with, rather than against you.

Great Value PLUS 400 CFE Points

Just $595 per person. This includes all sessions and catering.

Based on past experience we expect a full house.

The venue is the Encore St Kilda, overlooking beautiful St Kilda Beach in Melbourne.

The Franchise Council of Australia has accredited the Bricks & Clicks Franchisor Forum as part of their Certified Franchise Executive Program [CFE] with 400 education credits for CFE registrants who attend.

A Big Thanks to Our Event Partners

We thank the following Event Partners for their support in helping to make this year’s Bricks and Clicks Forum possible:

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