National Franchise Operations Conference 2015 banner

Top Experts — Fantastic Program
Franchise Operations Conference

Last Opportunity to Register
Thursday 12 May 2016
Melbourne — Pullman Hotel, Albert Park

If your job is supporting franchisees, or if you manage those who do, you’ll love this year’s Conference program. It’s innovative, it’s fresh and it features the highest calibre presenters and mentors who will will share proven strategies for adding value in the field. You’ll leave inspired with a heap of actionable strategies.

A Word from Greg Nathan About the Conference

Why this year’s theme is
“Adding Value in the Field”

Recent FRI research has shown mature and multi-unit franchisees now control over 50% of the franchising sector — and they have more sophisticated support expectations.

To help your operations team keep up with this trend, the conference program will especially focus on how to add value to different types of franchisees.

No matter how experienced you are in franchising, if your role involves working with franchisees, you will get enormous value from participating in this year’s Conference:

  • Operations
  • Field
    Consultants &
  • Business
  • Franchise

The Certified Franchise Executive Program (CFE) is an excellent initiative by the FCA to encourage the ongoing professional growth of franchise executives. This event is CFE accredited so you'll get 200 credits for attending.

Learn from World Class Experts and Experienced Franchisor Mentors

Rachael Robertson

Rachael Robertson

Antarctic Expedition Leader

Geoff Goodman

Geoff Goodman

Orange Leaf Yoghurt (USA)

David Campbell

David Campbell

Avatar Consulting

Greg Nathan

Greg Nathan

Franchise Relationships Institute

Sadhana Smiles

Sadhana Smiles


Brett Spinks

Brett Spinks


John O’Brien

John O’Brien


Bridget Blake

Bridget Blake

Endota Spa

Chris Caldwell

Chris Caldwell

Lenard’s Chicken

Michael Ermer

Michael Ermer

Boost Juice

Jewli Turier

Jewli Turier

Franchise Relationships Institute

We are excited this year to have attracted a particularly distinguished team of world-class experts and franchisor mentors, all committed to sharing their experience and helping you find new and better ways to add value in the field.

Plenary Sessions to Expand Your Knowledge

New Research on Keeping Mature Franchisees Engaged

Franchise psychologist, Greg Nathan, will share seven key findings from FRI's latest research into what mature franchisees want from a franchisor support team. These findings are based on data collected from hundreds of franchisees and franchisor executives. Expect to gain fresh, practical insights into what franchisors can do to keep their more experienced franchisees engaged.

Mastering Tough Conversations For Tough Times

Listen and learn from Australia’s most popular female speaker, Rachael Robertson, as she draws on her experience as a leader in the world’s toughest workplace — Antarctica. Rachael’s message is highly relevant for field managers and franchise operations executives. She will explain why respect trumps harmony, and share four powerful techniques for maintaining trust when leading franchisees through change.

Turning Around a Troubled Franchise Network

Geoff Goodman is one of the most respected franchise operations guys in the USA today and was the most popular presenter at last year’s Franchise Operations Conference. So we’ve asked him back! Since becoming CEO of Orange Leaf Yoghurt he has been leading the 300 strong franchise network through a major change program. Hear what has worked over the past 12 months and learn from Geoff’s extensive experience.

Taking a Franchise Region from Good to Great

Harcourts CEO of Victoria, Sadhana Smiles, will share how she has led her franchise network to be the most profitable and largest real estate group in the State with some of the highest franchisee satisfaction ratings we have seen. All this without a dedicated field operations team! Sadhana is a former Victorian Telstra Business Woman of the Year, author of People Power and Founder of Links Fiji, a not-for-profit focused on improving the health of Fijian rural communities.

Franchisee Panel: What Adding Value Means to Me

One way to learn how to add value in the field is to ask franchisees what they want. This panel will feature four very different franchisees — a rookie single unit franchisee, a mature single unit franchisee, a small multi-unit franchisee and a large multi-unit franchisee. Be ready to gain a fresh perspective “direct from the horses mouth” on what works, what doesn’t and why.

Best Practice Case Studies and Mentoring Sessions with Top Brands

Using Benchmarking to Drive Performance and Prevent Financial Problems

Nicole Howlett Commercial Manager, Bakers Delight

Bakers Delight have one of the most sophisticated financial benchmarking processes in the world. Nicole will share how the franchisor team use the transparent sharing of data by 600+ franchisees to create a truly performance driven culture. She will also demonstrate how potential financial problems are detected and addressed.

Growing and Supporting Multi-Unit Franchisees

Mark Van Der Zypp Regional Manager, Boost Juice Bars (Retail Zoo)

Michael is a highly experienced franchisor executive, having led hundreds of franchisees in senior roles with several leading brands. In this case study he will share the techniques and processes used by Retail Zoo to ensure multi-unit franchisees are properly prepared for expansion and are receiving the right type of support.

Helping Franchisees in Crisis to Stay Afloat Without Sinking Yourself

Julie O’Shea Founder, Colour Me Happy

Prior to starting a unique consultancy that brings fun and warmth into business, Julie was the highly respected National Operations Manager of Hairhouse Warehouse, leading over 140 franchisees. In this mentoring session Julie will share her insights on leading, supporting and motivating franchisees in personal and financial crisis.

Lessons from a Franchise Warrior

John O’Brien CEO, Poolwerx

John O’Brien is one of Australia’s most respected franchisor executives. As Founder and CEO of Poolwerx he has led the company to be twice named Australia’s Franchisor of the Year, successfully expanded the brand into the USA, and has been inducted into the elite Franchising Hall of Fame. John will share some significant business and personal lessons from his franchising career and take your questions on what it takes to survive and thrive as a franchise leader.

How to Build and Maintain Credibility With Mature Franchisees

Chris Caldwell CEO, Lenard’s Chicken

Chris is a seasoned franchisor executive who leads from the front. He was General Manager of Bakers Delight for 6 years and has recently taken the reins at Lenard’s Chicken. In this mentoring session Chris will share his insights on how to maintain credibility with mature franchisees by focusing on what matters to them in a way they can relate to.

Using Systems to Create a Sales Driven Culture

Brett Spinks Vice President of Sales, Pandora

When a franchise network clocks up 10 consecutive quarters of same-stores sales growth over 20% you'd want to know how they did it. Brett is responsible for the sales budget of over 400 stores. In this case study he will share how Pandora has developed a culture of collaboration that delivers exceptional performance.

Managing the Stress of the Field Management Role

Bridget Blake National Franchise Operations Manager, Endota Spa

Bridget has been leading and coaching franchise field teams for over 15 years, most recently with endota spa. She has also experienced first hand the stresses of running her own franchise. In this mentoring session Bridget will share tips for managing up, managing difficult franchisees and handling the unique pressures associated with the field management role.

Taking Round Tables to a New Level

The round tables are always popular. And this year YOU will decide the topics!

Round tables provide an opportunity for everyone to contribute their experience and learn from each other. This year we will send out a pre-conference survey asking you to share your biggest challenges and we will create the round table topics around your responses.

PLUS Attend Two Pre-Conference Masterclasses With Leading Experts

To maximise the professional development opportunities created by the Conference, we are also offering a choice of Masterclasses the day before, on Wednesday May 11th. These are conducted by Australia’s leading experts in the fields of franchising finance and relationship management. These Masterclasses represent exceptional value as part of the extended Conference and Masterclass package.

Morning (choose one)

  • Foundation Financial and Commercial Acumen for Field Managers — led by David Campbell
    What every field manager needs to know if they are to have meaningful business discussions with franchisees.
  • Facilitation Skills for Running Effective Franchise Meetings — led by Jewli Turier and Greg Nathan
    How to plan, organise and run constructive group meetings that franchisees enjoy and want to attend.

Afternoon (choose one)

  • Advanced Financial and Commercial Acumen for Field Managers — led by David Campbell
    Important concepts, ratios and formulae for helping franchisees improve profitability and cash flow.
  • Change Management Skills for Getting Franchise Buy-In — led by Greg Nathan
    What every field manager needs to know if they are to gain franchiseee commitment to important initiatives.

Time is Running Out — Book Now

The Conference is coming up quickly on May 12th. Book places for your team now.

Our Venue is the Pullman Hotel 65 Queens Road, Albert Park, Melbourne. You can book accommodation for interstate participants by phoning the hotel direct on (03) 9529 4300.

Your Conference investment includes:

  • Participation in the full day program
  • Fully catered lunch, morning and afternoon tea breaks
  • Evening networking event
  Conference Only Conference and Masterclass Package
1–4 people from the same organisation $595 per person $995 per person
Team of 5+ $565 per person $945 per person
Team of 9+ $535 per person $895 per person
Links Fiji logo

$10 from every Conference registration will be donated to Links Fiji to help their important work rebuilding communities devastated by Cyclone Winston.

The Franchise Relationships Institute reserves its right to restrict registrations to this event. The Franchise Relationships Institute reserves it right to modify this program should the need arise.

Copyright © 2019 Franchise Relationships Pty Ltd • Contact Us Company Privacy Statement