FRI Wheel of Excellence

Franchisor Excellence Masterclass

With Greg Nathan
Melbourne, 20–21 May, 2019

Apologies but this event is now sold out. We limit numbers so we can maintain quality interaction between participants. To go on the waiting list contact Jacalyn Hall at

Join Us for 2 Focused Days on the
Science of Successful Franchising

This high level Masterclass has been carefully designed with leading experts to provide you with evidence-based insights proven to contribute to a strong, healthy franchise network. Rather than hearing a mish-mash of stories and anecdotes, the Franchisor Excellence Masterclass is a highly focused program delivering strategies that have come from years of rigorous research.

It’s going to be a tough year for franchisors as the media, politicians and regulators continue to question the integrity of the franchising sector. This program will equip you with tools and techniques to keep your brand safe, your network growing, and your franchisees happy.

  • Learn from leading experts in neuroscience, retailing, franchisee psychology and consumer behaviour
  • Gain insights to help manage the 7 big challenges facing the sector (see below)
  • Join other top franchisor executives and find solutions to shared problems

Led by Greg Nathan and
a Team of Top Thinkers

Photo of Greg Nathan lecturing

Greg Nathan and a team of top business thinkers will facilitate valuable discussions and share proven strategies to help your franchise network thrive in these challenging times. Greg is widely regarded as one of the world’s leading franchise researchers and educators. Invited guest mentors and experts include:

  • Josie Thomson, author of The Wise Advocate — leading international coach on the neuroscience of leadership
  • Brian Walker, Founder, Retail Doctor — widely regarded as Australia’s leading retail strategist
  • Rod Young, Global CEO, Cartridge World & Chairman, DC Strategies — one of Australia’s most respected franchise consultants
  • Michael Barnard, GM Customology — a leading expert in the science of growing customers
  • Michael Momsen, Founder of RateIt — a leading expert in the link between NPS and profitability
  • Stephen Giles, FCA Director and Partner, Norton Rose Fulbright — a leading franchise lawyer
  • Damien Gooden, CEO, HR Central, a leading HR advisory firm for the franchising sector

The Franchise Council of Australia has accredited the Franchisor Excellence Masterclass as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants who attend.

Invest 2 days and take back a year’s worth of practical solutions

  • Bring your hot leadership issues and challenges for discussion
  • Test the health of your network with diagnostic tools and checklists
  • Learn and share best franchising practices with your peers
  • Keep ahead of trends impacting all franchise networks
  • Last year’s participants gave this program an NPS of +82
  • As with all our programs, if you are not satisfied, we’ll refund you

The 7 Challenges Facing the Sector

The two day program has been carefully designed to provide solutions to the following 7 hot challenges.

  1. How to improve collaboration in an environment of unrest and mistrust
  2. How to lead confidently when facing high levels of stress and uncertainty
  3. How to stop sales declines and retain customers in disrupted markets
  4. How to grow your network when new franchise enquiry is down
  5. How to get franchisees to accept important but unpopular changes
  6. How to deliver relevant support for different types of franchisees
  7. How to cultivate a healthy culture of optimism and confidence

Feedback on Last Year’s Program

“Extremely worthwhile”

“Interactive and very informative”

“Relevant content delivered impeccably”

“Highly beneficial”

“Great up to date content”

“Gained lots of valuable insights”

“Great people in the room”

“Refreshing to hear from other franchisors about real issues”

“We have gained many realisations on how we can improve”

“Double thumbs up!”


Venue: Rendezvous Hotel, 328 Flinders Street, Melbourne VIC 3000.

Timing: Monday 20 and Tuesday 21 May, 9.00am to 5.00pm both days.

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