“How to Boost New Franchise Sales”
Franchisee Recruitment Masterclass
with USA Expert, Dr Dave Hood
Melbourne — Thursday, August 21st, 9am to 5pm
Sydney — Friday, August 22nd, 9am to 5pm

Dr Dave Hood

Franchise enquiry rates down? We have a solution in the form of a special Franchisee Recruitment Masterclass that will show you how to attract more high quality franchisee enquiries and convert them into high quality franchisees.

The Masterclass will be led by leading USA consultant Dr Dave Hood, President of the iFranchise Group. The iFranchise Group specialise in helping franchisors to grow their franchise systems and have worked with 98 of the top 200 franchisors in the United States. Dave was also President of Auntie Anne's Soft Pretzels, one of the fastest-growing and most highly regarded franchise systems throughout the 1990s with 640 retail locations. In short he has a wealth of the sort of practical and strategic experience that Australian franchisors do not often get access to.

Dave will be assisted in this program by Greg Nathan, Managing Director of the Franchise Relationships Institute, who will help to facilitate discussions and keep them relevant to local issues.

What you will learn:

• How to set measurable goals for your franchise recruitment program
• How to define accountabilities of key personnel to ensure the program works
• Developing a realistic franchisee recruitment budget based on research and ROI
• Alternative lead generation strategies and how measure their effectiveness
• How to structure and implement an effective franchise sales process
• Methods for qualifying franchise candidates throughout the process
• Critical steps you must attend to after the franchise agreement is signed
• Techniques for measuring the performance of your franchise sales process
• Tips for keeping people and processes on track, including your candidates
  

If registering more than one person, you may want to phone Ann Nathan on (07) 3510 9000. Please have your credit card details handy. Your other option is to click the button below and register online.

Your Investment