6 February 2024
There's nothing new in the ideal of striving to be the best we can be. The most popular iteration of this concept is the Growth Mindset, coined by educational psychologist, Professor Carol Dweck.
“A perfect balance of stories and information.” This participant comment summed up the mood from FRI's Bricks & Clicks Franchisor Forum where
60 franchisor executives and 11 leading omnichannel experts came together to share information and insights. The case studies by CEOs and CMOs from
leading brands, including Kwik Kopy, endota spa, Howard’s Storage World, JAX Tyres and The Laser Group, were particularly insightful and one of the
most popular aspects of the program.
Overall satisfaction for this event was 86%, with 93% of participants saying they achieved their objectives for attending. In particular people said they
appreciated:
- Learning and engaging with other franchisor participants
- Short sharp fast moving sessions
- The case studies, workshops and practical focus of discussions
- The program ran on time and was well organised
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