By Greg Nathan posted October 16, 2012

To meet the needs of franchisors to develop and maintain a well informed and internally aligned leadership team, FRI launched the Journey to Excellence program - a carefully crafted leadership program supporting franchise executives with expert knowledge and proven strategies to protect the competitive position of their business. Developed by Greg Nathan and the team at FRI, the program is based on FRI’s research and work with hundreds of franchise brands around the world.

Over six months, participants were taken on a well thought out journey to excellence, helping them to become more attuned to opportunities and threats in their network, and the changing needs of their franchisees.

Rather than a one-off event involving travel and time out of the business, Journey to Excellence used a drip feed learning model over a six-month period where participants regularly interacted with like-minded peers, franchise experts and guest speakers. Using interactive webinars, exclusive online forums and self-directed learning activities participants:

  • Heard real life case studies on what excellence looks like in practice.

  • Learnt how new research into franchising excellence applies to their business.

  • Were given diagnostic tools to put their franchise system to the test.

  • Drew on the experience of experts and peers to find answers to their challenges.

  • Built networks with franchisor executives who shared their passion for excellence.

With over 110 senior franchisor executives registered, from seven different countries, Journey to Excellence was a high impact learning experience, providing participants a huge return on their time, energy and money.



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