The Franchise E-Factor HIts Brazil

Brazilian franchisors will now be able to read the popular Franchise E-Factor book in their native Portuguese. This week in Sao Paulo 300 franchisors attended the Brazilian book launch as part of a two day International Franchising Forum organised by FRI's new Brazilian agents, Bittencourt.

As part of the Forum Greg Nathan delivered a keynote address on international trends along with case studies by some of Brazil's largest franchisors. On day two Greg facilitated a full day Profitable Partnerships Forum.

Greg Nathan presents  FRI’s Franchisor Wheel of Excellence to 300 Brazilian franchisors

Greg Nathan presents FRI’s Franchisor Wheel of Excellence to 300 Brazilian franchisors.

Brazil has a vibrant franchising sector which is similar in size and culture to the Australian franchising sector.

Bittencourt, one of Brazil's premier franchising consulting firms, will be FRI's exclusive agent, distributing our books and franchise management programs. Bittencourt are part owned by GS&MD the country's largest market research and retail consultancy.

Greg Nathan and Anthony Cannell from FRI have spent the past week with Bittencourt and GS&MD management familiarising themselves with the local market and tidying up details of the 5 year licensing deal.

Greg caps of his presentation with a celebration song about franchising

Greg caps of his presentation with a celebration song about franchising.

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