By Greg Nathan posted January 22, 2021

To help your team start the year in a focused and confident manner, we are offering two highly practical events this month:
1. Free webinar for franchisor executives on Creating Happy Franchisees, (repeated by popular demand), providing a range of evidence-based insights and strategies.
2. Culture of Franchising workshop, to equip your Head Office team with the knowledge and skills to provide empathetic support to franchisees.

You'll find details for these two events below, along with seven best practice tips to reduce franchisee stress, a taste of what you'll learn in the Culture of Franchising workshop. 

While we all want 2021 to be more positive year, it will ultimately largely be what we make it. With this in mind, we look forward to working with you.

The FRI Team      

1. Best Practice Insights: How to Reduce Franchisee Stress

These 7 tips come from the session on creating an ACE Mindset, part of our Culture of Franchising Workshop. The ACE Mindset is where franchisees are Advocates for your franchise, Committed to investing back into their business, and Engaged in supporting your strategies. Our research shows that helping them to have a positive lifestyle, cultivates this ACE Mindset.part of this.

# 1. Provide training to help franchisees develop a competent and motivated team. A stronger team means less stress on them with more time to work ON their business.

# 2. Have an annual discussion about what’s important to each franchisee and their reason for being in business. Encourage them to stay connected to this purpose.

# 3. Ensure they are having at least one clear day off a week to spend with family and doing the things they enjoy.

# 4. Facilitate small group meetings of franchisees where they can share their challenges and provide mutual support.

# 5. Encourage them to put in place systems for all aspects of the business. This will enable them to take time off with peace of mind that things will run to a routine.

# 6. Remind them to show gratitude to their family for the important support they provide. Positive family support is one of the most powerful buffers to stress.

# 7. At conferences and meetings, include speakers that address the psychology of personal health, resilience and well-being.  (By the way, we can help you with this one. Click here for details).

2. Fortnightly Franchising Fact: Should franchisors admit to mistakes?

Franchisors are meant to have all the answers, right? So does fessing up to mistakes make you look weak or incompetent? We would say, not at all. Assuming you did your best and are committed to putting things right, explaining what went wrong, what you've learned and how you're planning to fix things, actually builds credibility. Franchisees have an uncanny ability to smell when a franchisor is glossing over mistakes. In fact, our research shows that a lack of transparency, hiding information and not admitting to mistakes is a major cause of franchisee mistrust.

3. Workshops Coming Up


This convenient, interactive workshop has been carefully designed to provide people in franchisor Support Office roles with an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. As this is a virtual event delivered on Zoom, clients from anywhere in the world can participate. Topics include:

  • The psychology of healthy franchise relationships
  • What franchisees want and need from their franchisor
  • Tips for diffusing difficult situations and conversations
  • How to avoid the common mistakes that frustrate franchisees
  • How to get franchisees to willingly comply with important policies
  • How to maintain a respectful, empathetic relationship under pressure.

"This program highlights all the right areas to look at."
Andrew Gow, Anytime Fitness

Price: $195 per person. Discounts apply for bookings of 5 or more people.


Introduces field managers to new models and takes them to a higher level of knowledge, skills and strategies for building credibility, trust and commitment with experienced franchisees. Participants must have completed the Foundation program.

"I loved this Bootcamp, particularly the psychological and financial concepts we covered. I feel refreshed and motivated."
Chris Thorpe, O'Brien Group

Price: $595 per person. Discounts apply for bookings of 5 or more people.


While our February Foundation Field Manager Bootcamp is now booked out, spaces are available for the June Bootcamp. This practical, interactive program equips field managers with essential knowledge and skills to maximise the value they deliver to franchisees. It will give them a boost of inspiration and confidence, and provide them with a powerful set of tools and strategies for improving franchisee engagement, profitability and brand alignment.

"All the content relates perfectly to the realities of the franchise relationship and all the techniques can be learned and practised."
Jonelle Akers, FAB Group

Price: $595 per person. Discounts apply for bookings of 5 or more people.

FRI would like to thank our Program Partners for their support.

FRI Program Partners 2020

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