Empirical insights into how to create successful and happy franchisees
The International Franchise Excellence Research Report contains findings from FRI’s Franchisee Success Study — a large, scientific study into what drives franchisee performance and satisfaction. It is based on rigorous data analysis on 2,401 franchisees from 74 franchise systems across four countries; Canada, South Africa, Australia and New Zealand. The report delivers detailed insights into how their backgrounds, lifestyle, work habits and personal characteristics impact on their success and satisfaction.
“A mammoth research effort with significant implications for profiling, targeting, selecting, supporting, managing and leading franchisees. A monumental and valuable piece of work.”
Dr Callum Floyd, Editor, franchise-chat.com