In this book Greg Nathan puts the franchise field visit under the spotlight and shows how to improve the effectiveness of this crucial link between franchisors and franchisees.
Backed up by years of research and study of real world franchise businesses, Greg explores the impact that field visits have on your franchise network. Through real life examples of what works and what doesn’t, the book develops a series of models of how to structure field visits, including the specialist and general model and a six step process to improve your field visits.
This is a valuable handbook for both franchise executives and field managers. It identifies the eight specific functions of the field manager and explains how to properly support field managers so they don’t just survive, but thrive in their job.
As a field manager, you will learn how to give feedback constructively and how to get breakthroughs with difficult conversations. There is also a list of 101 specific tips for improving your field visits, including:
- Tips for building and maintaining rapport
- Tips for analysing the drivers of profitability
- Tips for exploring compliance issues
- Tips for coaching and developing franchisees
We’ve also included a high performance franchisee checklist to assist you improve franchisee performance and a skills audit for field managers listing the 60 micro-competencies for effective performance in the role.
This is a unique book which offers practical help with the important but under-rated role of the franchise field visit.