The power of a franchise brand lies in the collective knowledge of the network, and the ability to build economies of scale and take them to market—fast. We take this same theory, and apply it to marketing.
At The Marketing Lab, we believe that the best marketing outcomes are achieved by harnessing the knowledge and experience of all the stakeholders in a franchise network. By acting as a conduit between the franchisor and franchisee, and serving both within the one agency, we are uniquely positioned to deliver seamless marketing end to end. From partnering with franchisors to develop brand campaigns and marketing opportunities that extend the reach of the brand, to working with franchisees directly and translating grassroots ideas into tangible, on-brand marketing activity, there are very few who can do what we do, on the scale that we do it.
As a full service marketing agency, we create, deliver and execute across the full marketing mix for both franchisors and franchisees.
- Media: billboards, OOH, radio, cinema, press, tv, digital
- Planning: strategy, campaign, 90 day, launch
- Creative: branding, concepts, graphic design, animation
- Digital: social, web, apps, SEO, SEM
- Research: local & territory plans, mystery shopping
- Training: social, SEM, local area marketing
- Events: activations, launches, conferences
- Content: copywriting, curation, blogs, case studies, video
Kelli Ponting — +61 7 3088 3021