Our Culture of Franchising Workshop is a practical, interactive professional development program designed to equip people in franchisor Support Office roles with the important skills they need to create happy franchisees.

Who should attend?

This program is designed for all franchisor staff who interact with franchisees in a Support Office context. This includes staff responding to franchisee requests as well as Divisional Heads, and executives responsible for HR, franchise relationships, engagement and organisational culture. (Note: While field consultants and area managers are welcome, we have other programs more targeted to this role.)

Why attend?

This convenient, virtual workshop has been carefully designed to equip people in franchisor Support Office roles with important skills to enhance franchisee satisfaction. While senior executives are often exposed to training on how to manage the franchise relationship, most Support Office staff are left to work things out for themselves. Not surprisingly, they can sometimes find themselves baffled at how to deal with demanding and stressed franchisees. As such, FRI has designed this workshop for:

• Franchisor staff who interact with franchisees and are mainly based in the Support Office environment.
• Heads of departments or supervisors of people who deal with franchisees as part of their work.
• Franchisor executives responsible for HR, franchise relationships, engagement and organisational culture.

While field consultants and area managers are welcome to attend, we have other programs more targeted to this role, check out the Bootcamps here.

How is it conducted?

The Culture of Franchising workshop is conveniently conducted using the Zoom platform over two sessions of two hours each, over two consecutive days, along with some personal reflection exercises. Sessions include interactive presentations, small group discussions, and the sharing of best practice tips. As this is a highly interactive program, participants are expected to engage fully with their camera and microphone on. We limit places in each workshop to maintain an interactive, high-quality learning environment.

What will you learn?

Now is the perfect time to invest in this type of training because franchisees require quality support more than ever. The Culture of Franchising workshop will give your team an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. Beside having the opportunity to share ideas and insights with other attendees from different brands, participants will learn:

• What franchisees want from a franchisor
• The various stages of the franchisee lifecycle
• The psychology of healthy franchise relationships
• Tips for diffusing difficult situations and conversations
• How to get franchisee buy-in to change and important policies
• Common mistakes that frustrate franchisees and how to avoid them
• How to provide appropriate emotional support to distressed franchisees

The Franchise Council of Australia has accredited the Culture of Franchising Workshop as part of their Certified Franchise Executive Program [CFE] with 80 education credits for CFE registrants who attend.

Who leads the program?

The program is led by Greg Nathan, Founder of the Franchise Relationships Institute.

Program Learning Resources and Cost:

Resources: As part of the program participants receive:

• A Learning Journal for recording notes, which also contains models, reference materials and additional resources.
• A copy of Profitable Partnerships ebook
• Complete FRI’s unique ACE Franchising Culture Diagnostic which helps identify vital behaviours they are strong in or need to develop further, to better engage with franchisees.

Discounts apply for bookings of five or more people.

Are you a supplier?

FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.