Culture of Franchising Workshop | February 2022
9:00 am to 11:00 am AEDT (Australian time)
2 Sessions: February 8 & 9 2022
This program is designed for all franchisor staff who interact with franchisees in a Support Office context. This includes staff responding to franchisee requests as well as Divisional Heads, and executives responsible for HR, franchise relationships, engagement and organisational culture. (Note: While field consultants and area managers are welcome, we have other programs more targeted to this role.)
This convenient, virtual workshop has been carefully designed to equip people in franchisor Support Office roles with important skills to enhance franchisee satisfaction. While senior executives are often exposed to training on how to manage the franchise relationship, most Support Office staff are left to work things out for themselves. Not surprisingly, they can sometimes find themselves baffled at how to deal with demanding and stressed franchisees. As such, FRI has designed this workshop for:
While field consultants and area managers are welcome to attend, we have other programs more targeted to this role, check out the Bootcamps here.
The Culture of Franchising workshop is conveniently conducted using the Zoom platform over two sessions of two hours each, over two consecutive days, along with some personal reflection exercises. Sessions include interactive presentations, small group discussions, and the sharing of best practice tips. As this is a highly interactive program, participants are expected to engage fully with their camera and microphone on. We limit places in each workshop to maintain an interactive, high-quality learning environment.
Now is the perfect time to invest in this type of training because franchisees require quality support more than ever. The Culture of Franchising workshop will give your team an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. Beside having the opportunity to share ideas and insights with other attendees from different brands, participants will learn:
|The Franchise Council of Australia has accredited the Culture of Franchising Workshop as part of their Certified Franchise Executive Program [CFE] with 80 education credits for CFE registrants who attend.|
The workshop is led by Kelley Matson who is an experienced FRI facilitator with deep, real-world knowledge of how to effectively support franchisees.
Resources: As part of the program participants receive:
Cost: Early bird $193 per person (normally $215). Discounts apply for bookings of five or more people.
FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.