Field Manager Bootcamp – Foundation (USA) | October 2021

Date and Time

5 Sessions: 2:00 pm to 4:00 pm MDT (USA)
October 18, 20, 25, 27, & 28 2021
(7:00am to 9:00am AUS, October 19, 21, 26, 28, & 29)


Greg Nathan
Kelley Matson




Tickets $595.00 AUD pp

Our Foundation Field Manager Bootcamp is a practical, interactive professional development program for field managers. It delivers essential knowledge and skills that enables field managers to maximise the value they deliver to franchisees and to do their challenging and important work with confidence.

Who should attend?

This program is designed for all field managers looking to effectively improve their franchisee performance.

Why attend?

Field managers have a challenging role working at the front line of the business, balancing the needs of franchisees with the requirements of the franchisor. The Foundation Field Manager Bootcamp will give them a boost of confidence, clarity and inspiration to reignite their passion for their role as well as equipping them with a powerful set of tools and strategies for improving franchisee engagement, profitability and brand alignment.

How is it conducted?

The Foundation Field Manager Bootcamp is conveniently conducted using the Zoom platform over five separate two-hour sessions, spread over two weeks. Participants are expected to engage fully in all sessions with their camera and microphone on. There are also some personal reflection exercises to be completed between sessions. Sessions include a presentation of concepts and breakout discussion groups. Discussion notes are often circulated back to participants who are also encouraged to maintain an action learning plan that captures key insights and commitments. Places are limited to maintain an interactive, high-quality learning environment.

What will you learn?

Here’s what you will learn and experience:

  • Models on the psychology of the franchise relationship.
  • Processes to deliver effective face to face and virtual field visits.
  • Group discussions to share best practice on hot topics.
  • Real-life case studies on how to resolve difficult situations.
  • Techniques for managing difficult conversations.
  • Coaching tools for improving motivation and performance
The Franchise Council of Australia has accredited the Foundation Field Manager Bootcamp as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants.

Program Learning Resources and Cost:

Resources: As part of the program participants receive:

  • A copy of the Franchisors Guide to Improving Field Visits
  • A personalised Field Manager Diagnostic Report
  • A personalised DISC Behavioural Styles Report
  • A comprehensive learning journal containing models and resource materials

To keep the learning alive and maximise retention, participants will be asked to complete a small amount of pre-reading between sessions.

Cost: AUD$595 per person. Discounts apply for bookings of five or more people. Note – purchases in the USA will be discounted 10% (Australian GST) at checkout.

Are you a supplier?

FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.


Greg Nathan

Greg Nathan


Greg is a business psychologist and has been recognised globally for his pioneering educational and research work to support the franchising sector. He is the recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising. Greg is a dynamic educator and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. He brings a pragmatic perspective to his presentations, having been a multi-unit franchisee and a senior franchisor executive. Greg is also the author of five best-selling franchising books, including Profitable Partnerships, and has developed a number of groundbreaking models such as The Franchise E-Factor.

Kelley Matson

Kelley Matson

Head of Education

Kelley is an experienced executive who has worked in senior franchise operations and training roles with several large multinational franchise companies. Kelley understands franchising inside out, and is a skilled presenter and facilitator who delivers creative and motivating learning experiences for both franchisor and franchisee audiences.



" Really enjoyed it. The hints and tips were very useful and the sessions were so positive. My only qualm is that it ended so soon."
Peter M, Specsavers.
"It was very engaging and well-executed technically and covered off all aspects of the Field Manager role. Also, the virtual format worked well because of the variation of subjects, and the way it focused our attention and enabled us to take in information. "
Wilco V, Chevron.
"Loved the linking theory into practice, and the breakout sessions were fantastic. The content and the way it was delivered has given me the opportunity to implement positive change in my everyday work."
Benjamin H, Chevron.
"The content and how it was delivered by the FRI team was excellent. It also provided me with the opportunity to meet people from different organisations and learn their views. "
Devesh H, Australia Post.
"Great content. I now have a toolbox of resources and processes to pull from. I would definitely recommend this program."
Kim M, Rodney Wayne.

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