The Franchisor Excellence Masterclass delivers powerful insights into the psychology of franchising that every franchisor executive needs to know. The content is practical and evidence-based, and draws from FRI’s decades of research working with hundreds of the world’s most successful franchise networks. Sessions are highly interactive and provide participants with the tools and processes proven to build a profitable, healthy franchising culture where franchisor teams and franchisees can work together to achieve their goals.

Why attend?

Franchising is largely a people business and there are many pitfalls for the unwary. The Masterclass provides senior franchisor executives with a stimulating and supportive learning environment enabling them to stay up to date, share their hard-earned experience with high-level peers, and stay fresh and focused on what matters.

How is it conducted?

Over five, convenient two-hour sessions, participants learn techniques and strategies, discuss relevant case studies, and participate in small group discussions where best practice tips can be captured and shared. All sessions are professionally facilitated to ensure everyone’s time is well spent. Sessions are delivered live over the Zoom platform, enabling everyone to participate fully from their preferred location anywhere in the world, adding an interesting global flavour to the program.

What will you learn?

• New insights from business psychology on how to build trust and commitment
• Techniques to grow your network with high-quality franchisees
• Leadership strategies to build commitment and buy-in to change
• Systems to deliver relevant support for franchisees at different stages of their lifecycle
• Diagnostic tools to measure the health of your franchise network
• Processes that create a healthy culture based on the principles of profitable partnerships
• Current and emerging trends that are shaping the future of franchising
• Insights into how to run collaborative committees without losing decision-making control
• Tips and techniques to fully engage franchisees in important brand initiatives

The Franchise Council of Australia has accredited the Franchisor Excellence Masterclass as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants who attend.

Who leads the program?

Facilitated by FRI Founder, Greg Nathan, business psychologist, best-selling author and Founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.

Program Learning Resources and Cost:

Resources: As part of the program participants receive:

• FRI’s unique Franchisor Leadership Diagnostic, which measures the health of a franchise network in 20 specific areas
• A Learning Journal for recording notes, which also contains models, reference materials and additional resources
• A copy of the Franchise Relationships Book of Tips

Cost: $495 per person. Discounts apply for bookings of five or more people.