Culture of Franchising Workshop | February 2024
9:30 am to 11:30 am AEDT (Australian time)
2 Sessions: February 6 & 7
Any franchisor executive charged with influencing franchisees to adopt important new initiatives will benefit greatly from this workshop. This includes senior leaders, heads of departments, members of project teams, and field consultants.
Franchisors increasingly need to roll out new initiatives so their networks can remain successful and competitive. Yet franchisees will often resist, especially if they are being asked to think differently or invest significant time or money. This workshop will equip you with the tools and skills to engage and communicate with franchisees in a way that gains their full commitment and support, so you can achieve your vision for success.
This workshop is conducted live over two separate 2-hour sessions on the Zoom platform one week apart. Participants are encouraged to bring real change initiatives they are involved with. The workshop is highly interactive and practical, and teaches proven techniques and processes, based on franchising and psychological research. Plenty of time is devoted to small group discussions and reflection to bring the learning to life. Places are limited to allow for individual coaching and to maintain a high-quality learning environment.
Through presentations, discussion and reflection, you will learn the following:
As part of the program participants also receive:
The workshop is led by Greg Nathan, a business psychologist, best-selling author, and Founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.
FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.