National Franchise Operations Conference
for franchisor teams who support franchisees
Driving Sales at the Local Level
Melbourne 24 May 2018 • Plus Masterclasses 23 May

The Conference has now been sold out. There are a few seats left in the Pre-Conference Masterclasses. Please contact Magda Wessels on 0435 507 069 or to book your seat.

Ensure Your Franchisees Achieve Positive Sales Growth This Year!

Is your current priority to help franchisees grow their sales? If so, we welcome you to register for this year’s Franchise Operations Conference. You’ll mix with great people from top brands with a shared focus — finding new and better ways to improve franchisee profitability by driving sales at the local level.

Rated by top franchisors as a “must attend event”

International speakers and top experts with fantastic content

Attended by franchisor operations teams from leading brands

High energy, interactive program where everyone contributes!

Panels, workshops and case studies on what really works

Excellent value, guaranteed to deliver practical solutions

Why the Conference is focusing on “Driving Sales at the Local Level”

FRI’s research has revealed the following challenges and opportunities:

  • Year on year sales have slowed in many franchise networks, a major concern for franchisors and franchisees.
  • Margin compression, caused by rising costs, is also a major concern for franchisees.
  • Sales trends are being disrupted in most industries by changes in technology and customer buying habits.
  • Around 60% of franchisees could significantly increase their sales with more focus and relevant support.
  • Sales coaching and local area marketing are not a strength for most field managers.
  • National promotions only achieve their targets if well executed at the local level. Marketing and operations need to work more together than ever before.

The Conference program has been carefully designed to address these trends in a positive and practical manner. If you work in one of the following roles we urge you to register as soon as possible as this popular event always books out early. (We limit numbers to maintain the quality of learning and sharing).

  • Retail Operations
  • Field Management and LAM Support
  • Sales and Business
  • Franchisee

The Certified Franchise Executive Program (CFE) is an FCA initiative encouraging the professional development of franchise executives. This event is CFE accredited so you can earn up to 320 credits (up to 160 for the pre-conference Masterclasses and up to 160 for the Conference).

You’ll be in great company!
Make sure your brand is represented

Here’s just a few of the brands participating…

Fresh Ideas and Inspiration from Top People to Help Your Franchisees Grow

Research Update on Sales Trends. Learn the truth on what’s happening in the franchising sector, and strategies franchisors are using to help drive growth.

From Bankruptcy to Brilliance. Dave McDougall, CEO Back Yard Burgers, is travelling from the USA to share this remarkable sales turnaround case study.

Franchisee Panel. High achievers from Kwik Kopy, ANZ Mobile Lending and Zambrero will share insights on what franchisor operations teams can do to help drive business growth at the local level.

Franchisor Case Studies. Hear what Pandora, Poolwerx, Specsavers, Bakers Delight, Home Instead and Boost Juice are doing to drive positive sales growth.

Connecting With ESL Franchisees. Learn how to better engage ESL franchisees with your brand and culture.

Creating a Sales Culture. Learn how to improve the sales and local marketing skills of your franchisees.

Incorporating Online Channels. Learn how to help franchisees use online sales and social media to promote their business and drive sales.

Implementing Performance Groups. Learn about this innovative method to get franchisees working together to grow their sales and profits.

Round Table Topics on Growing Sales. Participate in expert led small group discussions to listen to the experience of others and share what works for you.

Turning Field Managers into Coaches. Business coach, Peter Rowe, will show you how to make a difference to the sales performance of your franchisees.

PLUS Take the Opportunity to Attend a
World Class Pre-Conference

Two of the biggest challenges facing every franchisor executive are helping franchisees to stay in control of their finances, and getting franchisee commitment to new initiatives. These Masterclasses are back by popular demand and will equip you with techniques and tools to master the science of Financial Management and Franchisee Engagement. Plus you’ll get up to 200 CFE points for attending.

Profit Mastery Financial Management

Increase your credibility and the impact you have on franchisees. Learn innovative financial concepts you can apply immediately with your franchisees, including how to turn standard financial statements into powerful financial intelligence tools.

Steve LeFever from Profit Mastery is flying out from the USA at our request to lead this exciting pre-conference Masterclass. This Masterclass is the most popular financial training program for franchisor executives in the world.

The Science of Franchisee Engagement

Learn the psychology of what makes franchisees tick! Get cutting edge tools to better engage franchisees in group meetings and gain their genuine commitment to support new initiatives.

Greg Nathan from The Franchise Relationships Institute will share insights and tools that have been proven to increase franchisee satisfaction and engagement in hundreds of franchise networks.

Registration Details — The Conference is Now Sold-Out

Venue: The conference location is the award winning Fenix Events, 680 Victoria Street in trendy Richmond, Melbourne. The venue is modern, bright and overlooks the Yarra River — a perfect location for an interactive learning event. Interstate participants can enjoy cost-effective accommodation nearby at the Quest Apartments Abbotsford.

Conference investment includes:

  • Participation in the full day program
  • Fully catered lunch, morning and afternoon tea breaks
  • Evening networking event

Masterclass investment includes:

  • Participation in the full day program
  • Fully catered lunch, morning and afternoon tea breaks
  • Detailed course materials

Conference Pricing:

  Conference Only
(per person)
Conference and Masterclass Package
(per person)
1–4 people from the same organisation



Team of 5+



Team of 9+



This event has been created to meet the needs of franchisor operations teams. The Franchise Relationships Institute (FRI) reserves its right to restrict registrations to this event. If you are a supplier and would like to be involved, please talk with Magda Wessells at about Event Partnership opportunities. FRI reserves it right to modify the conference program should the need arise.

Some Comments from Last Year

“Our team of 10 execs found the learning and sharing refreshing and fantastic for their development.”

Rob Camm, Learning & Development Manager, The Groove Train

“Loved the interactive groups and panels, and the shared learning with experienced people.”

Claire Lauber, General Manager, Boost Juice

“A worthwhile investment of time and money. Excellent program and great variety of speakers.”

Ashley Clemmett, General Manager Member Support, Laser Group

“This conference is an absolute must attend!”

Nicole Nanninga, State Manager, helloworld

“This is the third time I have attended and I again have a solid 12 months of work I can take-away.”

Chris Willis, Retail Operations Manager, Gelatissimo

“An excellent program. I especially got great insights from the Round Table conversations.”

Chris Archer, Franchise Relationship Manager, Quest Apartments

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