This program is designed for all franchisor staff who interact with franchisees in a Support Office context. This includes staff responding to franchisee requests as well as Divisional Heads, and executives responsible for HR, franchise relationships, engagement and organisational culture. (Note: While field consultants and area managers are welcome, we have other programs more targeted to this role.)
While senior executives and field managers are often exposed to training on how to manage the franchise relationship, most Support Office staff are left to work things out for themselves. Not surprisingly, they can sometimes find themselves baffled at how to deal with demanding and stressed franchisees. The Culture of Franchising Workshop will equip them with an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills to enhance franchisee satisfaction. Now is the perfect time to invest in this type of training because franchisees require quality support more than ever.
The Culture of Franchising workshop is conveniently conducted over two separate two-hour sessions using the Zoom platform. Participants are expected to engage fully with their camera and microphone on. There is also a personal reflection exercise to be completed between sessions. Sessions includes presentation of concepts, and breakout discussion groups. Participants are encouraged to maintain an action learning plan that captures key insights and commitments. Places are limited to maintain an interactive, high-quality learning environment.
Participants in the Culture of Franchising Workshop learn the following:
As part of the program participants also receive:
|The Franchise Council of Australia has accredited the Culture of Franchising workshop as part of their Certified Franchise Executive Program [CFE] with 80 education credits for CFE registrants who attend.|
The workshop is led by Greg Nathan, Founder of FRI, and Kelley Matson, experienced facilitators with deep, real world knowledge of how to effectively support franchisees.
FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.
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