Greg is a business psychologist and has been recognised globally for his pioneering educational and research work to support the franchising sector. He is the recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising. In 2024, the Australian Psychological Society (APS) awarded Greg the Psychology Entrepreneur of the Year Award. He brings a pragmatic perspective to his educational work, having been a multi-unit franchisee and a senior franchisor executive. Greg is also the author of five best-selling franchising books, including Profitable Partnerships, and has developed a number of groundbreaking models such as The Franchise E-Factor.
As Greg is a passionate blues musician and collector of stringed instruments, he often finds ways to incorporate a bit of music into his educational sessions.