Meet the Team

Greg is a business psychologist and has been recognised globally for his pioneering educational and research work to support the franchising sector. He is the recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising. In 2024, the Australian Psychological Society (APS) awarded Greg the Psychology Entrepreneur of the Year Award.   He brings a pragmatic perspective to his educational work, having been a multi-unit franchisee and a senior franchisor executive. Greg is also the author of five best-selling franchising books, including Profitable Partnerships, and has developed a number of groundbreaking models such as The Franchise E-Factor.

As Greg is a passionate blues musician and collector of stringed instruments, he often finds ways to incorporate a bit of music into his educational sessions.

Terri has extensive experience in the franchising industry, having spent the majority of her working years in this field. Her expertise spans both sides of the franchise spectrum, having owned a franchised real estate business and worked for a franchisor in the building industry. With a bachelor’s degree in business (Accounting), she has held various roles covering finance, legal, and event planning and execution for conferences across the USA, NZ, and Australia. Terri understands firsthand the critical role that the franchisee-franchisor relationship plays in achieving success in this sector.

Terri’s hobbies include globe-trotting, going to the gym, grooving to live music, strolling on the beach, and savoring delicious meals with friends.

Sarah is a registered psychologist, completing both a Masters in Psychology (Organisational) and Counselling. She has worked with a variety of service-based industries in a Human Resources or Operational capacity. Sarah enjoys working with our clients to understand their needs and how we can best support them, as well as managing the project from start to end.

Sarah has recently moved to WA and enjoying the outdoor lifestyle it has to offer. She is also a research member of a not-for-profit where they explore equality of choice for all genders.

Nicole is one of the longest long-standing members of the FRI team, and has worked across all areas of the business. After completing her honours degree in psychology, she decided to pursue a career in medicine and is now also a qualified medical practitioner. Nicole puts her big brain to work helping our Founder to improve our various assessment tools and training programs.

Nic is also an accomplished musician who plays the French Horn in various orchestras and bands.

Ann has a degree in English literature and for many years worked as a Research Fellow at Monash University’s Department of Higher Education. Ann oversees the dispatch of our publications, so if you are ordering books, chances are she will be looking after you.

Ann is the wife of our Founder, and loves to contemplate and complete crosswords and Sudoku puzzles.

Anneliese is our multi-skilled team supporter who also coordinates our public professional development programs and the publication of our regular Positive Franchise Updates (At university, she was editor-in-chief of the official university magazine).  Anneliese is passionate about the practical application of psychology to resolve conflict and improve the quality of people’s lives.  She is also actively involved in leadership with her church.

Adrian and Kas are our finance guys who keep the cash flow running and ensure we stay on top of our numbers. We contract their services through their business, FinData.