As you review the backgrounds of our talented team, you’ll see they come from a mixture of psychological science and franchising practice. In addition to their professional training and experience, you’ll also find a refreshing quality of genuine commitment, care and enthusiasm for the work they do.

Greg Nathan

Founder and Director

Greg is a business psychologist and has been recognised globally for his pioneering educational and research work to support the franchising sector. He is the recipient of the Franchise Council of Australia’s (FCA) inaugural National Contribution to Franchising Award, an inductee into the FCA Franchising Hall of Fame, and recipient of the International Franchising Association’s (IFA) Crystal Compass Award for Outstanding Leadership in Franchising. Greg is a dynamic educator and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. He brings a pragmatic perspective to his presentations, having been a multi-unit franchisee and a senior franchisor executive. Greg is also the author of five best-selling franchising books, including Profitable Partnerships, and has developed a number of groundbreaking models such as The Franchise E-Factor.

As Greg is a passionate blues musician and collector of stringed instruments, he often finds ways to incorporate a bit of music into his educational sessions.

Katrina Vo

Business Manager

Kat is our go-to girl for all aspects of the business, especially our IT systems, and heads up the Nathan Profiler team. As with many of the FRI team, Kat has an undergraduate degree in psychology and is nicely grounded in her approach to work and life due to her real-world experience helping her family with various businesses from a young age. You’ll find her a delight to work with.

When Kat is not busy keeping our systems humming, you’ll find her enjoying fine food or putting her natural planning skills to work organising sports activities for her friends.

Alex Coningham

Head of Online Tools

Alex has a Masters Degree in psychology and psychophysics, with outstanding skills in research, statistics, and computer coding. His career has included hands-on retailing, research with the Department of Defence, and market research with a leading consultancy. Alex heads up FRI’s Online Tools, managing several of the business’s systems and platforms.

He is also a keen musician and fisherman who loves exploring nature. Being based in New Zealand, this is perfect.

Kelley Matson

Head of Education

Kelley is an experienced executive who has worked in senior franchise operations and training roles with several large multinational franchise companies. Kelley understands franchising inside out, and is a skilled presenter and facilitator who delivers creative and motivating learning experiences for both franchisor and franchisee audiences.

Scott Maclean

Client Services Manager

Scott has an MBA, specialising in Entrepreneurial Management, and is an experienced franchisor executive within the financial services sector. In addition to establishing his own franchise network, he has worked as a consultant with Business Essentials, and thoroughly understands the needs of franchisors and franchisees.

Ree-Anna Chatman

Psychologist and Client Relationship Manager

Ree-Anna is a registered psychologist with extensive experience working with hundreds of franchise brands. She has a deep insight into what drives healthy franchise relationships, and is an engaging facilitator with a knack of connecting with both franchisor and franchisee audiences. Ree-Anna ensures the needs of our clients are properly understood and that we have all bases covered.

Speaking of bases, Ree-Anna is also a State Level Softball Coach with a keen interest in applying the principles of sports psychology to business success.

Frank Pietraroia

Survey Manager

Frank is FRI’s Survey Manager. Originally hailing from Adelaide, Frank worked for a franchisor whilst completing his degree in business, majoring in marketing. He has experience administering employee and stakeholder surveys in the government and social sector from his time in Canberra.

Frank enjoys travel both domestically and internationally. He is an avid supporter of the Adelaide Crows.

Amelia Graham

Consulting Assistant to the Founder

Like many of the FRI team, in addition to her Bachelor of Psychological Science, Amelia, or Milly as she prefers to be called, has some great real-world experience – in her case managing franchised cafes, and assisting her parents on their farm. As Greg Nathan’s assistant, she works across all areas of the business, organising educational programs and coordinating Greg’s presentations. if you’re working with Greg you’ll be working closely with Milly.

In her spare time, Milly is an avid live music goer and enjoys discovering local talent within the Australian music industry.

Darian Hargreaves

Survey Analyst

Darian works with our Survey team making sense of the extensive amount of data we collect, and helping to create useful reports for our clients. He has an undergraduate degree in statistics and business information systems, and is an experienced market research analyst.

Darian is a passionate sportsman who enjoys playing basketball, soccer, and even popping an ollie at the skate park.

Dr Nicole Simpson

R&D Consultant

Nicole is one of the longest long-standing members of the FRI team, and has worked across all areas of the business. After completing her honours degree in psychology, she decided to pursue a career in medicine and is now also a qualified medical practitioner. Nicole puts her big brain to work helping our Founder to improve our various assessment tools and training programs.

Nic is also an accomplished musician who plays the French Horn in various orchestras and bands.

Ann Nathan

Publications Director

Ann has a degree in English literature and for many years worked as a Research Fellow at Monash University’s Department of Higher Education. Ann oversees the dispatch of our publications, so if you are ordering books, chances are she will be looking after you.

Ann is the wife of our Founder, and loves to contemplate and complete crosswords and Sudoku puzzles.

Adrian Sunners and Kas Apostolidis

Finance Managers

Adrian and Kas are our finance guys who keep the cash flow running and ensure we stay on top of our numbers. We contract their services through their business, FinData.

We are also grateful to have the following people as part of our extended team of advisors and consultants:

Dr Gavin Didsbury and the team at Psych Press help to keep our Nathan Profiler and various franchise assessment tools up to date and reliably humming along.

Dr Stacey Parker, senior lecturer in psychology at the University of Queensland’s School of Psychology, helps us ensure our research is maintained at world-class standards.

Paul Howson from the Design Group, a clever computer engineer and graphic designer, helps us with the client interface of our digital tools.

Michael Burke, our accountant from Burke Advisory Chartered Accountants, ensures our financial and tax affairs are kept in tip-top shape.

Professor Chris Jackson, an international expert in the design and use of psychological tests, works with our R&D team on the development and validation of our assessment products.

Simon Fifield, Founder of Starting Block Lawyers, who’s got our back when it comes to our legal and Intellectual Property needs.

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