Our Roots

The Franchise Relationships Institute (FRI) was established in 1989 by business psychologist, Greg Nathan, who had previously been a multi-unit franchisee and senior franchisor executive. At the time, Greg was surprised at the lack of quality information available on how to be a successful franchisor or franchisee, or how to manage the common stresses within the franchise relationship. Seeing an important need, he used his psychological training to create evidence-based tools and techniques for franchisors and franchisees, to help them understand the factors important to their mutual success and satisfaction.

Over the past 31 years, FRI has since conducted extensive research with hundreds of franchise networks around the world on what helps or hinders healthy franchise relationships. Several popular books, such as Profitable Partnerships, have been published, and a number of important discoveries made. The first was The Franchise E-Factor, a model that explains the inherent tensions in the franchise relationship. Useful collaboration techniques have been developed for preventing conflict and improving communication in large meetings, such as the Group Scoop. A number of objective psychometric tools have also been created, including the ACE Franchisee Survey for measuring franchisee satisfaction, and the Nathan Profiler, for assessing franchisee suitability.

Whenever new discoveries have been made, these have been integrated into FRI’s professional development programs and conference presentations.  It is this passion for sharing evidence-based tools and information that has established FRI as the world’s most trustworthy resource for helping franchisors and franchisees create healthy franchise relationships.

 

1992

Discovery of the Franchise E-Factor Model

 

 

1993

Publication of Managing the Franchisee Franchisor Relationship

1995

Major Research Project into Franchisee Performance

1999

Launch of Franchisee Competency Framework

 

 

2000

Publication of Profitable Partnerships

 

 

2002

Publication of The Franchise E-Factor

2003

Creation of Group Scoop Collaboration Technique

2003

Publication of Franchisor Guide to Improving Field Visits

2007

Launch of Franchisee Recruitment System

2010

Creation of the Franchisor Wheel of Excellence Model

 

 

2010

Launch of Greg’s Healthy Franchising Tips

2012

Publication of Franchisee Success Study Findings

 

 

2013

Creation of the Franchisee Wheel of Excellence Model

2014

Creation of the Franchisee Business Journey Model

2016

Launch of the New ACE Franchisee Satisfaction Survey

 

 

2017

Awarded Franchise Supplier of the Year

2018

Conferred the IFA Extraordinary Leadership in Franchising Award

2020

Publication of 200th Greg’s Healthy Franchising Tip

Our Mission

Over the following decade, FRI expanded its multidisciplinary team and partnered with leading academics in the field of business psychology with a mission to create evidence-based, franchise-specific assessment tools and training programs, specifically designed to foster profitable partnerships in the franchising sector. FRI is now recognised as the world’s pre-eminent provider of evidence-based, franchise-specific assessment tools and training programs, and is proud to have worked with over 500 franchise networks to date.

Our Values

We have built a reputation for quality, value, and trustworthiness by staying true to three brand values:

  • Thought leadership: continuously researching and developing fresh ideas to help our clients succeed.
  • Simplicity: ensuring everything we deliver is easy to understand and makes practical sense.
  • Integrity: doing the right thing, and never exploiting a situation or person for our gain.

We also have seven cultural values that guide us day to day, and ensure we continue to deliver value, maintain quality, and grow personally:

  • Artisan’s eye: bringing excellence and beauty to every detail.
  • Giving heart: genuinely connecting with people to understand and help them.
  • Good judgment: thinking it through and making sound, evidence-based decisions.
  • Down to earth: being straight forward and comfortable in our skins.
  • Centered: staying calm and positive, and looking after ourselves.
  • Growth mindset: constantly studying and seeking feedback on how to improve.
  • Make a difference: being proactive, courageous, and speaking up.

How We Give Back

In addition to the contribution we make to our clients, the FRI team has consistently donated time and money to community, business, and educational projects. These include:

  • Lecturing at universities, and supervising psychology graduates
  • Sharing research at conferences and events around the world
  • Writing articles and opinion pieces on issues impacting the franchising sector
  • Sponsoring and conducting research into the drivers of franchising excellence
  • Donating funds to community groups, projects, and educational institutions
  • Organising forums and summits to facilitate the sharing and evolution of ideas
  • Contributing time and resources to franchising sector advisory committees
  • Collaborating and providing mentoring support to professional colleagues
  • Being a sounding board for people in difficult situations

Subscribe to Greg's Tips

For the past 10 years, thousands of franchise executives around the world have enjoyed receiving a regular email tip from FRI’s Founder, Greg Nathan.

These short stories on the psychology of business and everyday life have been likened to “mind brightening pills” as they open our thinking to fresh insights for improving wellbeing, business performance and franchise relationships.

Sign up now to receive your regular free tip from one of the leading thinkers in the world of franchising.