The Franchisor Excellence Masterclass is specifically designed for senior franchisor executives responsible for creating strategy or leading divisional teams and is built around FRI’s franchising excellence framework. In addition to sharing their own insights and learning from each other, participants are exposed to a suite of evidence-based tools, cutting edge insights and best practice strategies proven to drive healthy, profitable and sustainable networks.

Why attend?

The Franchisor Excellence Masterclass provides senior franchisor executives with an exclusive forum to network with high-level peers in a supportive learning environment, where they can discuss challenges and share hard-earned insights. Participants find the process rejuvenating at the personal and business levels, and leave with fresh insights and ideas on how to advance their networks along the ongoing journey to franchising excellence.

How is it conducted?

The Franchisor Excellence Masterclass is currently conducted using the Zoom platform over five weekly sessions of 90 minutes each, however, can also be undertaken on location upon request. Sessions include interactive presentations, guest mentors, small group discussions, and the sharing of best practice tips. Participants must participate fully in all sessions with their camera and microphone on.

What will you learn?

The Masterclass teaches proven, evidence-based techniques and processes based around FRI’s Franchisor Wheel of Excellence. It also provides access to unique diagnostic tools to measure the current health of a franchise network, as well as digging into important trends that are shaping the future of franchising. Topics include:

  • How to efficiently recruit single and multi-unit franchisees that will succeed
  • How to provide relevant support to franchisees at different stages of their business lifecycle
  • How to create a collaborative culture while maintaining decision making control
  • How to ensure all franchisees are delivering the right brand experience to customers
  • How to lead with credibility so there is a high level of engagement and buy-in to change
The Franchise Council of Australia has accredited the Franchisor Excellence Masterclass as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants who attend.

Who leads the program?

Facilitated by FRI Founder, Greg Nathan, business psychologist, best-selling author and founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.

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