The Franchisor Excellence Masterclass delivers powerful insights into the psychology of franchising that every franchisor executive needs to know. The content is practical and evidence-based, and draws from FRI’s decades of research working with hundreds of the world’s most successful franchise networks. Sessions are highly interactive and provide participants with the tools and processes proven to build a profitable, healthy franchising culture where franchisor teams and franchisees can work together to achieve their goals.

Who should attend?

This program is designed for senior franchisor executives who are interested in learning high-level strategic content that is key to running a healthy and profitable franchise network.

Why attend?

Franchising is largely a people business and there are many pitfalls for the unwary. The Masterclass provides senior franchisor executives with a stimulating and supportive learning environment enabling them to stay up to date, share their hard-earned experience with high-level peers, and stay fresh and focused on what matters.

How is it conducted?

Over five, convenient two-hour sessions, participants learn techniques and strategies, discuss relevant case studies, and participate in small group discussions where best practice tips can be captured and shared. All sessions are professionally facilitated to ensure everyone’s time is well spent. Sessions are delivered live over the Zoom platform, enabling everyone to participate fully from their preferred location anywhere in the world, adding an interesting global flavour to the program.

What will you learn?

  • New insights from business psychology on how to build trust and commitment
  • Techniques to grow your network with high-quality franchisees
  • Leadership strategies to build commitment and buy-in to change
  • Systems to deliver relevant support for franchisees at different stages of their lifecycle
  • Diagnostic tools to measure the health of your franchise network
  • Processes that create a healthy culture based on the principles of profitable partnerships
  • Current and emerging trends that are shaping the future of franchising
  • Insights into how to run collaborative committees without losing decision-making control
  • Tips and techniques to fully engage franchisees in important brand initiatives
The Franchise Council of Australia has accredited the Franchisor Excellence Masterclass as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants who attend.

Who leads the program?

The workshop is led by Greg Nathan. Greg is a business psychologist, best-selling author, and founder of the Franchise Relationships Institute. Greg has developed many popular franchising models, such as The Franchise E-Factor, and is widely regarded as one of the most influential thinkers and educators in the global franchising sector.

Are you a supplier?

FRI events have been developed for current members of franchisor teams and we reserve our right to limit places to these people. We do provide the opportunity for suppliers of the franchising sector to participate through program partnerships. If this is of interest, please get in touch.


Participants Feedback on the Event

"Engaging, thought provoking and extremely practical. Great also interacting with participants from other countries."
Chris Lim, CEO, Francorp, Philippines
"Massive value - loved the reference to studies and data."
Frederick Marcoux, Country Director, BNI, Australia
"I particularly loved the course materials and have spent a lot of time reading these."
Keith McDaid, Business Performance Lead, ANZ Mobile Lending
"An excellent program. Franchising needs more of this type of unique content that FRI provides."
Michael Nicholas, President, P3 Cost Analysts, USA
"The tools and materials are amazing. It was also great talking to professionals from other brands to get their perspective on hot issues."
Tessa Bohn, Franchise Development Manager, STOR-X Organizing Systems, Canada
"An awesome program. Especially loved the group discussions. Delivered everything I was looking for."
Bethany Walston, General Manager, River Pools Franchising, USA
"The content and processes make this program a real winner. I learned so much."
Paul Brennan, Head of Network Development, KX Pilates
"Excellent. The whole program worked so well and the content was all so highly relevant and applicable."
Simon Harkness, CEO, Kitchen Studios, NZ

Upcoming Masterclasses

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Since 1990, thousands of franchise executives around the world have enjoyed receiving a regular email tip from FRI’s Founder, Greg Nathan.

These short stories on the psychology of business and everyday life have been likened to “mind brightening pills” as they open our thinking to fresh insights for improving wellbeing, business performance and franchise relationships.

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