Helping Franchisors and Franchisees Succeed Together

A Fresh, Interactive Program
That Hits the Hot Topics

Day 1: The Forum

Registration

8.00am

Getting Into the Zone

Join your peers for a coffee and a snack, and get yourself settled and relaxed for an exciting day of learning.

Research Update

8.30am

Best Practice Trends in Field Support

Catch up with trends and best practice from the Australian and International franchising scene. Hear how different franchise networks are delivering greater value to their franchisees.

Franchisee Panel

9.00am

Taking High Performing Franchisees Higher

Get inside the heads of high performing franchisees. Find out which buttons to push, how to keep them growing and how to engage them to help the rest of the system.

Workshop

9.40am

Achieving Breakthroughs with Challenging Franchisees

Explore what works in getting a positive shift in the behaviour of franchisees who show signs of being disengaged, hostile, despondent, political, uncooperative and cynical!

Break

10.30am

Energy Break and Networking

Hot Topic
Round Tables

11.00am

Getting into the Nitty Gritty of the Job

Participate in your choice of two juicy discussions. Learn from your peers and share your own experience. Topics have been collected from the Field Manager Forum (see www.fieldmanagerforum.com )

Lunch

12.30pm

Lunch and Networking

Relax, make new friends, catch up on calls and emails.

Concurrent Seminars

1.30pm

Franchisee Turnaround Case Studies

Real case studies by field consultants on what has worked in turning around the businesses of franchisees in difficulty

Developing Business Plans that Drive Results

How to engage franchisees in the business planning process with simple but effective tools to keep them focused and accountable.

Supporting Multi-Unit Operators

These are an important group for most franchise networks but they have unique needs. And they can be demanding. Equip yourself to provide more effective support.

Establishing Financial Performance Groups

Franchisees are often most candid and engaged when discussing their financial results with each other. Find out how to set up these “performance groups” to create accountability and results.

Break

2.45pm

Energy Break and Networking

Concurrent Seminars

3.15pm

Delivering Training with Online Platforms

How online platforms are being used to improve learning, communication, performance and engagement of franchisees and their staff. And the important role of the field manager in the online learning strategy.

Engaging Franchisees from Non-English Speaking Backgrounds

Migrants are an important and growing proportion of most franchise systems. But they do bring a new series of communication challenges. Expore how to sucessfully engage and work with different cultural groups.

Helping Franchisees Deliver Local Area Marketing

The best performing franchisees are active in their local communities. Learn and share tools and processes for encouraging and equipping franchisees to invest in effective Local Area Marketing.

Staying Organised and Working Smarter

This session will share tips and tricks for staying sane while managing your travel, meetings, emails, online forums, phone calls, reading materials, follow-up reports...and keeping up with what's happening in head office!

Hot Topic Update

4.30

The Field Manager’s Guide to Social Media

“Social media” is conversation between people online. Explore how to use social media for personal and professional development, and how to use it in the right way to engage your franchise community.

Review

5.00pm

Capturing the Goodness

Review your notes, reflect on what you’ve learned and pull together your action plan.

Close

5.15pm

Close of Day One Program

Networking

5.30pm

Building a Professional Support Network

Relax, have a drink and chew over what you’ve got from the day with new colleagues.

Note: The large number of presenters and practitioners involved in sessions across the three States precludes us from mentioning individual names. If you would like to contribute to a session please contact Greg Nathan on gregnathan@franchiserelationships.com

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Day 2: Masterclasses

Each Masterclass will run for a half a day enabling you to attend a choice of two sessions, one in the morning and one in the afternoon. We expect a full house so we recommend you register early for your two preferred sessions.

The day will start at 8.30am and be finished by 5.30pm.

Masterclass 1

The New Science of Effective Coaching

Coaching is a powerful tool for taking franchisees to higher levels of performance. This cutting edge session will draw on breakthroughs in coaching research so you can apply them to your work with franchisees.

Leader: Therese Watson-Weir

Therese is the “coaches coach” — an ICF Certified Coach and senior trainer with Results Coaching. She has published hundreds of articles on coaching, is a coach competencies assessor and regularly mentors coaches. In addition to her involvement in our 2010 Field Manager Summit, Therese will be presenting at this year’s prestigious Neuro-Leadership Summit in Boston.

What You Will Learn

  • How to create goals that are highly motivational and pass the “shine” test.
  • The five domains that drive human behaviour.
  • Using insights from neuro-science to develop your coaching skills.
  • How to read the body language of true engagement.
  • Action tips to take your coaching to a new level of effectiveness.

Masterclass 2
(MORNING)

Foundations of Financial Literacy

Field managers need to be able to analyse essential business metrics. This session will equip you with basic financial literacy skills so you can confidently talk the language of business with franchisees.

Leader: David Campbell

David is Founder of Avatar Consulting Pty Ltd. He is a leading practitioner of financial metrics and benchmarking for the franchising sector, showing franchisor executives how to measure, manage and drive the financial performance of franchisees.

What You Will Learn

  • General overview of P&Ls and Balance Sheet.
  • Warning signs of a franchisee heading for financial trouble.
  • How to have productive financial discussions with franchisees.
  • Important analyses and tools for a field manager’s kit bag.
  • Different types of KPIs and how to use them to monitor financial performance.
  • Tactics for boosting franchisee profitability.

Masterclass 3
(AFTERNOON)

Advanced Financial Management to Boost Performance

This session is for people who either completed David’s Financial Management Masterclass last year, his Foundation Session above, or those with a sound knowledge of financial management principles. It will take your skills to a new level and give you tools you can implement immediately.

Leader: David Campbell

David is Founder of Avatar Consulting Pty Ltd. He is a leading practitioner of financial metrics and benchmarking for the franchising sector, showing franchisor executives how to measure, manage and drive the financial performance of franchisees.

What You Will Learn

  • Identifying data types and sources for franchisee performance metrics.
  • Verifying and checking data integrity.
  • Data analysis templates and processes.
  • Creating a consistent financial support and delivery package.
  • Group performance telemetry and benchmarks.
  • Engaging franchisees in financial reviews and making them accountable for goals and outcomes.

Masterclass 4

Using Social Media and Social Learning in a Franchise Network

Social media is increasingly being used for communication, networking, marketing and learning. Field managers need to stay abreast and ensure it is used appropriately for constructive business purposes.

Leader: Karli Furmage

Karli is Founder and Chief Innovator for Go Global and has worked across a broad base of industries, including managing the global Operations, Training and Human Resource functions for Gloria Jean’s Coffees. She has a passion for franchising and using social media in franchise groups for learning and communications.

What You Will Learn

  • Trends — what’s out there and how to use it.
  • Using Social Media for good, not evil (and what to do if it goes evil).
  • Trends and tools that can be used to boost the brand and a franchisee’s business.
  • Using social learning tools for professional development.
  • Do’s and don’ts of using social media with franchisees and their staff.

Masterclass 5

Tackling Hot Issues and Difficult Conversations

This session will equip you with practical strategies to get breakthroughs with difficult conversations and confidently run meetings where emotions may run hot. These are essential skills for all franchisor executives. Be prepared to be stretched out of your comfort zone.

Leader: Greg Nathan

Greg is Managing Director of the Franchise Relationships Institute. He is a psychologist and author of several best selling franchise management books including Profitable Partnerships, The Franchise E-Factor and The Franchisor’s Guide to Effective Field Visits.

What You Will Learn

  • How to prepare for and manage difficult meetings.
  • What to do when a discussion gets bogged down or derailed.
  • Different room set ups and group facilitation processes.
  • How to get buy-in and commitment to decisions and actions.
  • Plus tips and tricks to keep groups engaged and working collaboratively together.
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