Franchise Effectiveness Survey
Features
Provides snapshot of franchisee satisfaction.
Results benchmarked with franchise industry norms.
Customised for your franchise operation.
Provides action recommendations for franchisor management.
A comprehensive survey process to measure and manage franchisee satisfaction.
Franchisors who do not keep their finger on the pulse of franchisee satisfaction and motivation are flying blind in the interdependent world of franchising. With this in mind, The Franchise Relationships Institute has developed the Franchise Effectiveness Survey, which enables franchisor management teams to gain a snapshot of franchisee satisfaction at a particular point in time.
The Survey measures “positive or negative affect” in a number of specific areas by asking franchisees to make a decision on whether they more agree or disagree with a number of statements. Franchisee perceptions in each area are then measured and benchmarked, both internally and with franchise industry norms. Practical actions plans can then be developed for improvement in specific areas, where necessary.
The Survey also enables franchisors to review the value which franchisees place on the specific services it provides and how satisfied they are with the delivery of these services. By measuring satisfaction with specific services, the franchisor team can gain a handle on where its resources are being used most effectively as well as specific aspects of its management systems and support it may need to modify.
For more information about The Franchise Effectiveness Survey please contact the Institute on (07) 3510 9000 (within Australia) or by email at info@franchiserelationships.com
What People Are Saying About the Franchise Effectiveness Survey
"The FRI survey is the best way to get an independent reality check on the true health of your Network. The results will tell you what your franchisees really think of you and provide an action plan of what is most important to them."
David Dilger, CEO, Banjo's
"Having data to understand your franchisees mindset, collated by an objective party is most definitely worth the expense of engaging an external group to do this work."
Tina Krokos, Franchise Relationship Manager, Priceline
“FRI’s Franchise Effectiveness Survey is an absolute must KPI for any Franchisor. The insight it gives you into the mind set of your Franchise Owners invaluable. It not only helps you manage the general system wide franchisee relationship, it also gives all your whole team a view of how the Franchise Owners view their service levels and relationships. You can then set your strategic plan to correct any issues that are highlighted by the survey and easily measure the success of those plans.”
“An integral part of the service FRI provides is that not only do they conduct the survey and give you an in-depth report, but they also have the skills to work with you to develop staff training programs to enable you to give you staff the skills they need to correct any issues highlighted by the survey.”
“We have found the combination of the survey and resulting targeted staff training of immense value in developing the skills set of our staff in the areas that count. I would highly recommend every Franchisor undertake the survey, not only once, but annually.”
Bruce Myers, CEO, Lenard’s