The Nathan Profiler is a scientific selection system that will help you minimize the risks of poor franchisee selection and improve the success rate of your franchisee recruitment program.
This web-based system includes three best practice franchisee selection tools for assessing the suitability of your franchisee candidates:
|1||Information Request||An online application form which gathers detailed personal, career and financial information|
|2||Self Assessment Profile||A psychological profile which benchmarks candidates against a normative sample of franchisees|
|3||Final Check||A structured interview process which enables you to produce an objective suitability report on each candidate|
The system is easy to use. The three tools are fully integrated to save you time and hassle while instantly providing you with relevant, high quality information on the things you need to know.
The Nathan Profiler has been developed from rigorous research by a team of psychologists at the respected Franchise Relationships Institute in Brisbane, Australia. This research was conducted under the leadership of the Institute’s Managing Director Greg Nathan and Associate Professor Chris Jackson from the University of Queensland. (You can request a copy of the Research Report by sending an email to email@example.com).
The research team set out to first identify the attributes that drive franchisee success and then develop a professional, user-friendly method for assessing these. The Nathan Profiler brings together the results of this research in a carefully designed, easy to use online tool.
Unlike the hundreds of generic profiling tools on the market, the Nathan Profiler has been developed for the unique needs of the franchising sector. Traditional personality tests have been found to be poor predictors of business performance because they do not measure the factors that impact on business success. By contrast the Nathan Profiler measures crucial but often overlooked indicators which include Business Acumen, Computer Literacy and Family Support — factors that research has shown make a big difference to franchisee performance.
One of the most significant benefits of the Nathan Profiler is the ease and speed with which important information can be collected from candidates. This keeps your recruitment process moving swiftly and smoothly.
For instance the Information Request collects information commonly included in most application forms such as family situation, work experience, health, reasons for showing an interest in the franchise and a detailed financial capability statement. It then automatically processes and reformats this information into an easy to read report that outlines the candidate’s initial suitability and alerts the franchisor to issues that deserve closer attention. This information is instantly available.
Candidates like to know that you take the franchisee selection process seriously. Using the Nathan Profiler will help your franchise offer stand out as an attractive, professional option. Franchisors using the Nathan Profiler report that they regularly receive positive and complimentary comments from candidates who complete the Profiler’s online questionnaires.
The Nathan Profiler system is reasonably priced to make it affordable to large and small franchise systems. Franchisors pay a yearly fee to have unlimited access to most elements of the system while one of the tools, the Self-Assessment Profile is provided on a user pays basis. A franchisor assessing 75 franchisee candidates a year could expect to pay just over $100 per candidate.
The Nathan Profiler will not only reduce the risks of poor franchisee selection, it will help you to build a world-class franchise system.