By Greg Nathan posted February 5, 2021

We are delighted to welcome John Cooksey to the FRI team as our new CEO. John will work with our Founder, Greg Nathan, to continue FRI's important work fostering the creation of profitable partnerships in the global franchising sector. John's background in international franchising with Yum! Brands, and his psychology qualifications make him an ideal fit for the role. He is looking forward to meeting as many clients as possible over the coming months.

We have already delivered a number of Culture of Franchising Workshops this year with fantastic feedback from participants. While our Foundation Field Manager Bootcamp next week is booked out, we have a range of professional development workshops scheduled to support your entire franchisor team over the coming months. Read on to find out more about how these can help your network grow and prosper.

The FRI Team

John Cooksey,
CEO, Franchise Relationships Institute

1. Best Practice Insights: Helping franchisees to stay optimistic

These 7 tips for helping franchisees to stay optimistic come from discussions in our Field Manager Bootcamps. These best practice sharing discussions are a popular part of all our programs.

  1. Help them to stay connected with you and with each other through regular video conferencing sessions.
  2. Create and regularly update COVID-19 related resources and support materials.
  3. Conclude meetings with a learning point or question to reflect on, and use this as a check-in for the start of the next meeting.
  4. Remember all franchisees are individuals, so send information and tips that are relevant to their specific situation.
  5. If they raise fears or concerns, actively listen to them, show empathy and thank them for their honesty and for sharing.
  6. Encourage them to stay focused on the things they have influence and control over.
  7. Work with them to try out local marketing initiatives during quiet periods, focused action can generate energy and a sense of achievement.

2. Franchising Fact: What franchisees most want

Every year, through our ACE Franchisee Satisfaction Survey, we ask thousands of franchisees if they have a message for their franchisor leadership team. The most common response remains the same every year. "Please listen and consult with us more on issues that affect us."

3. Workshops and events for franchisor teams

Commencing March 3: ADVANCED FIELD MANAGER BOOTCAMP

Keep your field managers growing and developing. This stimularting workshop equips experienced field managers with new models and takes them to a higher level of knowledge, skills and strategies for building credibility, trust and commitment with experienced franchisees. Participants must have completed the Foundation program.

"I loved this Bootcamp, particularly the psychological and financial concepts we covered. I feel refreshed and motivated."
Chris Thorpe, O'Brien Group

Price: $595 per person. Discounts apply for bookings of 5 or more people. 

Commencing May 7: FRANCHISOR EXCELLENCE MASTERCLASS

The Franchisor Excellence Masterclass is a popular professional development program for senior franchisor executives, and is built around FRI’s franchising excellence framework. In addition to sharing their own insights and learning from each other, participants are exposed to a suite of evidence-based tools, cutting edge research insights and best practice strategies proven to drive healthy, profitable and sustainable networks. Topics include:

  • How to grow from within using multi-unit and other strategies
  • How to provide relevant support to different types of franchisees
  • How to create a collaborative culture while maintaining control
  • How to ensure all franchisees are delivering the right brand experience
  • How to lead generate a high level of engagement and buy-in to change

Price: $495 per person. Discounts apply for bookings of 5 or more people. 

Commencing June 9: CULTURE OF FRANCHISING WORKSHOP

This convenient, interactive workshop has been carefully designed to provide people in franchisor Support Office roles with an understanding of what franchisees need, and how to deliver this in an effective, empathetic manner. Even your most seasoned franchisor staff will come away with new insights and skills. As this is a virtual event delivered on Zoom, clients from anywhere in the world can participate.Topics include: The psychology of healthy franchise relationships What franchisees want and need from their franchisor Tips for diffusing difficult situations and conversations How to avoid the common mistakes that frustrate franchisees How to get franchisees to willingly comply with important policies How to maintain a respectful, empathetic relationship under pressure

"This program highlights all the right areas to look at."
Andrew Gow, Anytime Fitness

Price: $195 per person. Discounts apply for bookings of 5 or more people. 

Commencing June 16: FOUNDATION FIELD MANAGER BOOTCAMP

While our February Foundation Field Manager Bootcamp is now booked out, spaces are available for the June Bootcamp. This practical, interactive program equips field managers with essential knowledge and skills to maximise the value they deliver to franchisees. It will give them a boost of inspiration and confidence, and provide them with a powerful set of tools and strategies for improving franchisee engagement, profitability and brand alignment.

"All the content relates perfectly to the realities of the franchise relationship and all the techniques can be learned and practised."
Jonelle Akers, FAB Group

Price: $595 per person. 

FRI would like to thank our Program Partners for their support.

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