Forum on Winning Franchisee Hearts and Minds

One of the highlights of our most recent Forum was the franchisee panel where six top performers from several franchise systems gave frank and honest feedback to the 110 or so franchisors in the audience on what they need to do to pick up their game! This is the second Forum we have run especially for franchise marketing professionals. And based on participant feedback it was an enormous success with 98% saying it was definitely a worthwhile investment.

Andrew Robertson from Worldwide Online Printing, also 2007 FCA Franchisee of the Year, gives some tips to the franchisors in the audience.

Other highlights of the day were the case studies from leading franchisors on the challenges they face as they drive new initiatives into their networks, and the mini-forum discussions where people worked in small groups to identify answers to common marketing and communication challenges. We are currently reviewing the tapes and intend to make the findings available soon.

“Attending this FRI Forum was inspirational! The content was relevant, timely and informative.”

Corina Vucic, General Manager, Clark Rubber

“I've got lots of good ideas to implement and share at the next management meeting!”

Kristen Kilpatrick, Marketing and Communcation Manager, City Pacific Finance

Nicole Dodd, Chief Marketing Officer with the Retail Food Group, leads a discussion with her mini-forum group.

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