Franchisor Forum on Franchisee Recruitment

In March this year we conducted a full day forum on Recruiting and Developing High Performance Franchisees, attended by 100 senior franchise development and operations executives from some of the best franchise brands in Australia. This was followed by two days of Masterclasses where we drilled down into teaching the skills associated with recruiting and developing high calibre franchisees. One of our goals was to challenge and elevate the thinking of franchise executives by exposing them to ideas and people they may not normally have access to.

Cynthia Observing

Cynthia Gartman from the iFranchise Group (standing) listens to franchise operations and recruitment people discuss how they can work better together.

Two very popular sessions were the research update on franchise recruitment trends by a range of top researchers and speakers and the coaching update by David Rock, an international expert in the neuroscience of coaching. David presented a fascinating overview of his research into the neuroscience of why people resist change and how to more effectively improve people’s performance — highly relevant for all franchisors. In addition to these expert sessions several franchisor executives presented case studies on what they are doing in their franchise systems to develop both franchisee and franchisor capability. All in all it was a great day of quality learning.

“Thank you for organising an awesome three day seminar. The calibre of speakers were world class. I thoroughly enjoyed myself and learned plenty.”

Michael Ermer, Franchise Operations Manager, Bakers Delight

“I just wanted to say thank you for a great two days. The content was fantastic, presenters were great and I got many ‘light bulb’ moments that I can bring back. I look forward to attending the next one.”

Sadhana Smiles, People & Performance Manager, Hocking Stuart

“Congratulations on a fantastic forum this week. I very much enjoyed the speakers and content.”

Leanne Fuller, Franchise Support Manager, Clark Rubber

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