Research Presentation to International Society of Franchising (ISOF)

Greg Nathan presented a summary of FRI’s last research to the ISOF conference at Las Vegas attended by franchising academics from around the world. This research into the “psycho-social predictors of franchisee performance” has been conducted with Associate Professor Chris Jackson from the University of Queensland. The project aims to help franchisors improve the efficiency and effectiveness of their franchisee recruitment processes and has involved assessing 800 franchisees from over 30 franchise systems on a range of psychological and performance indicators. The project seeks to further build on work conducted by FRI in this area over the past 12 years and has so far produced some ground breaking findings that will guide the development of our new Franchisee Profiling system. The information from the research is currently being compiled into a White Paper to make the findings accessible to franchisors.

Copyright © 2020 Franchise Relationships Pty Ltd • Contact Us Company Privacy Statement