Franchise Marketing Professionals Forum

We pride ourselves on keeping ahead of international trends and in November 2006 we held an international first — a Forum specifically for franchise marketing professionals that explored how they can more effectively get franchisee buy-in to their marketing programs. It was a great day with 110 franchise marketers and brand managers discussing case studies and sharing practical ideas on what works for them. Greg Nathan and Professor Bill Merriles also presented a research update on trends in measuring franchisee satisfaction with their company’s marketing programs.

Franchise marketing professionals meet together to soak in some great ideas.

Franchise marketing professionals meet together to soak in some great ideas.

The Forum scored an average rating of 85% by participants and 86% said they would definitely come again next year.

“Great stuff … very informative … inspiring … amazing insights into brand values … super impressive individuals … simply the best — well worth attending … the most valuable information I’ve received in 5 years.”

Sample feedback from participants

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