FRI Studies and Shares Multi-Unit Franchising Trends

Our Senior Associate, Debb Lowe, has been on a study tour to the USA to review trends in multi-unit franchising. This is a growing phenomenon in franchising around the world.

There is an assumption by many franchisors and franchisees that a multi-unit operation is just an extension of the existing franchising model. Debb believes this is dangerous and flawed thinking as the support structures and people issues for both franchisor and franchisee are quite different.

FRI is committed to helping franchisors and franchisees better understand the success factors for running profitable multi-unit operations and we have now run two specialised Forums on ths topic. For an enlightening interview Debb conducted with David Ostrowe, a highly successful multi-unit franchisee in the USA, go to our Free Stuff page and scroll down to the podcasts section.

Debb Lowe takes a break under a Joshua tree in Arizona during her study tour into multi-unit franchising.

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